Camelia Rendón — fashion design, graphic design and UX/UI portfolio
Fashion design / graphic design
Graphic design
Botanica — personal branding project
Nexos — Cincel Design project
Once I received the information from the market research, competitor analysis and client interviews, I created an aesthetic proposal for Nexos. They wanted a youthful and dynamic website, without leaving aside their professionalism. In addition, they wanted to incorporate the element of the circle to symbolise the connection between them and their clients.
The main colour of the brand is blue, which represents formality and trust, and we added yellow to bring dynamism and joy.
Design options
After the client chose the design that best suited their needs, I proceeded to design the wireframes. In this process, each screen is designed and presented to the client. Once the client is satisfied, the design is passed on to the copy team. With the complete information, I make the necessary changes and move on to the prototype testing phase with users. I prepare a script to follow, with different questions/tasks, and users note the obstacles they encounter during the test.
Wireframing
Final designs
JoinUs — personal app project
Once I had the idea for the app and had analysed the market, identified the problem and proposed the solution, I created User Personas. These fictional personas, based on interviews and previous research, represent future users. The goal was to identify the different types of customers who might use the app.
User persona
Once the initial sketches were completed, I started designing each screen in more detail. After finalising the design of the entire app, I conducted user testing. To do this, I contacted friends and family who could be potential users, which allowed me to verify the usability and effectiveness of the design.
Today life has become digitalised in many ways. We have seen significant advantages, such as the ability to telecommute, study remotely and shop online. However, we have also faced disadvantages. Being more at home has made us realise that we live in a seemingly "connected" society, but in reality, it is a very individualistic and unsociable one. We feel more lonely than ever and are over-stimulated with quick inputs that bring nothing active to our lives. This lack of meaningful connection has led to an increase in mental illness. Loneliness is no longer just a problem for older people; it is now a common problem across the population.
Context and Problem
Wireframing
Final designs
Fashion design
Fine Chaos — design internship
Red House — personal collection
